P2 People & Places Demograpgic Classification

P² People & Places is a demographic classification categorising the UK population.

Gain insight on customer's behaviours, attitudes and lifestyles.

See how P² People & Places can help you.
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Understand different communities

P² profiles local populations and improves service planning.

Identify target markets

Combine your market knowledge with P² data to find new customers.

Profile customers

Identify your customer's demographic characteristics by building a P² profile.

Find new store locations

Apply store performance figures to new areas and find your next location.

Increase effectiveness of marketing

Use demographic data to analyse your marketing campaigns and improve targeting precision.

Improve process efficiency

Return on investment is important. Cost-effective demographics add value to your data analysis.

"P² People & Places has not only helped us to expand our store portfolio, but has also enabled us to use our marketing budget more effectively by gaining a greater understanding of our customers and prospects and creating tailored marketing campaigns, specific to each store profile."

David Hart. Supply Chain Director, Vision Express.

Read the case study.

See how P² People & Places can help you.
Call  01904 701020, complete   or 
For more details visit the P² People & Places Demographics page.
For a guide to the classification, visit the Exploring P² page.