P² People & Places is a demographic classification categorising the UK population.
Gain insight on customer's behaviours, attitudes and lifestyles.
Apply store performance figures to new areas and find your next location.
Use demographic data to analyse your marketing campaigns and improve targeting precision.
Return on investment is important. Cost-effective demographics add value to your data analysis.
"P² People & Places has not only helped us to expand our store portfolio, but has also enabled us to use our marketing budget more effectively by gaining a greater understanding of our customers and prospects and creating tailored marketing campaigns, specific to each store profile."
David Hart. Supply Chain Director, Vision Express.
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