Estimate demand and identify profitable locations for new
stores by knowing the consumer characteristics of existing
store catchments with PÂ² People & Places...
UK optician, Vision Express, uses our GIS, Prospex and P², to identify similarities in their customers' characteristics and lifestyles.
These are then compared with population profiles of other areas to identify suitable store locations.
P² is also used to identify the demographic makeup of an area in order to establish the value of the land in that area.
Find out more
To find out more or to buy P² People & Places, call us on 01904 701020 or complete our enquiry form detailing your requirements.