Customer data analysis solutions


The ability to analyse and visualise customer data provides business intelligence, delivers cost savings and mitigates risks whatever your industry.

Business challenges

  • Understand customer lifestyle and behaviour
  • Find more customers for your products or services
  • Identify the best locations for your business
  • Optimise route and journey plans
Get in touch
Call  01904 701020, complete   or 

Customer lifestyle and behaviour

We can help you identify your target market using our P2 People & Places demographic types. P2 People & Places is a comprehensive geodemographic classification that categorises people and covers a broad range of variables such as:

  • Leisure
  • Spending patterns
  • Health
  • Transport
  • House type
  • Car ownership
  • Employment

By reviewing P2 People & Places types you can establish your ideal customer.

P2 People & Places data can be modelled with other lifestyle data; UK Census, Living Costs and Food Survey (LCF) and the British Population Survey (BPS). These all include details about customer lifestyles, behaviour and attitude. Lifestyle data can be analysed in isolation or modelled to provide detailed, specific and focused information about customers.

This process is called customer profiling. Learn more here.

We can help you find more customers

In simple terms profiling your customer data means that we can find locations that contain similar types of people.

Combining your customers' postcodes with P2 People & Places, Census, LCF and/or BPS survey data generates customer profiles that can be used to identify areas with a higher proportion of your target audience using specific lifestyle and behavioural attributes.

Some of our clients also hold other types of data such as product or service type, which we model alongside profiles to provide an extremely detailed view of customers.

This knowledge enhances your marketing options.

Learn more here.

Location analysis

Finding the best locations (stores, surgeries, delivery hubs, franchises, clinics and more) requires an in-depth understanding of local geography and demographics.

The ability to analyse and understand potential sites mitigates many of the risks associated with location planning and can be the key to success.

A few of the factors that we can help you analyse and understand are:

  • Accessibility (road networks, public transport and parking)
  • Proximity to important sites such as other businesses
  • Penetration of customer types

Learn more about location analysis here.

Journey planning

Our drive time data (TimeTravel) is used by many businesses, of all sizes, to optimise route and journey plans whether it’s for delivering products, visiting clients or providing customers with location details.

Our drive time data can also be built into your website to show ‘where’s my nearest’ functionality and enable your customers to find you.

Learn more about TimeTravel drive time data.


Intelligent data solutions provide opportunities and the tools required to overcome a broad range of challenges.

We offer:

  • Cost-effective solutions
  • Tailored support to suit your business
  • Full training where required
  • Expertise built over 24+ years of working in a diverse range of industries


Click here to view an example map of a retail sales location with demographic and customer drive time data.

Customer plotted with drive time and retail location

Area of high sales with potential location and demographic types

Weekend sales during event mapped with customers and location

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Our blogs

The power of postcode sectors

Postcode sectors are aggregations of individual postcodes and they provide meaningful geographical reporting areas in any GIS. However, they aren't as easy to map as you might think. Here is how we do it.

Where is the North

We've used the territory manager tool in Prospex GIS to split the UK into North, East, South and West with equal population counts.

What is geodemographic profiling?

More than 64 million people live in the UK, each with their own outlook, priorities, needs and way of life. Geodemographic profiling offers a way to group these individuals to try and identify the right audience for your product or service.

Customer data analysis solutions

Customer data analysis solutions provide actionable insight and a range of opportunities that can make a huge difference for businesses. Free data samples available

How to back up your Prospex data

Keep your GIS projects safe by using the in-built Prospex back up process. Here is how.

Using geographic intelligence to grow the UK’s broadband network

Using geographic intelligence to sustainably grow the UK’s broadband network.

All you need to know about postcodes but were afraid to ask

The humble postcode has been around for years. We look at how postcodes are used and what led to their introduction.

Living Costs and Food Survey

The Living Costs and Food survey (LCF) is compiled every year and is used by the UK and European governments, Department for Transport (DfT), and Her Majesty’s Revenue and the Customs (HMRC). But what is it, and why should we care?

How far is it to the beach

Using Beacon Dodsworth's scripting technology to showcase demographic and geographic trends.

Meet the team: Toby

Toby, our Sales Executive, gives a retrospective of his time teaching, and learning about Beacon Dodsworth's GIS solutions.

Lifestyle data and spending habits

Exploring consumer habits around baked goods using lifestyle data and geodemographic profiling unlocks a range of opportunities.

What is GIS software?

GIS software is a problem-solving toolkit that will effectively enable you to manage large datasets for example from your customer database, understand locations and present information.

A career in the GIS industry

Three months into my first professional software developer job with Beacon Dodsworth, and I love it.

Household spend on fruit and vegetables

Using GIS mapping to visualise, analyse and present data in a geographical context.

What has the census ever done for us?

How Census 2011 can be used to help organisations with demographic analysis.

Geodemographics and the University of East London

The University of East London explain how they have been using our P² People & Places geodemographic classification.

Mapping GP prescription data

An article by Allan Brimicombe (Head of Centre for Geo-Information Studies at the University of East London) & Pat Mungroo on using GP prescription data to understand health needs.

Postcode to postcode drive time and distance

What happens if we want a postcode to postcode drive time lookup table?

Get in touch
Call  01904 701020, complete   or