Geodemographics and the University of East London
6 months after adopting P² People & Places UEL explain how they are using the classification
As the University of East London pass their 6-month mark of using our geodemographic classification, P² People & Places, Professor Allan Brimicombe, Head of The Centre for Geo-Information Studies, provided us with an update about how it’s being used and their future plans.
P² People & Places is regularly used by up to 20 students on GIS Spatial Modules. PhD and MSc students use the data as and when they need it for a wide range of projects. Plugged into a GIS programme, P² People & Places allows for an in-depth analysis of classifications of people within given areas. This allows students to select fields of interest and map them accordingly. One example is the activeness of Neighbourhood watch groups. This is then “overlaid” with the P² People & Places data allowing for students to see if certain tree or branch types can be associated with more, or less active areas.
P² People & Places is also used by Professor Brimicombe and the rest of the staff at The Centre for Geo-Information Studies in their own independent research, allowing them to, like above, see if certain tree or branch types are associated with areas of study.
The University of East London have committed to a 5 year period of using P² People & Places. In this time they are planning an expansion of academic research. They also use P² People & Places to collaborate with communities and local services to improve the facilities available to these groups.
P² People & Places is an extremely detailed demographic classification and we are delighted with our decision to use it on the world's first Doctorate in Data Science. Our research teams and students have used P² to unlock meaningful and actionable insight from other data sources such as GP prescription data and social media location data. We’re excited by the opportunities P² analysis provides to better understand people’s lifestyles and behaviour, and are looking forward to applying it to further projects in the future.
Professor Allan J. Brimicombe JP PhD CGeog FRGS FGS FAcSS
Head, Centre for Geo-Information Studies
GP prescription data is a valuable source of information
Allan Brimicombe recently published an article about how he used GP prescription data, and P² People & Places, to map the prescribing of medication used to treat Schizophrenia and similar psychotic illnesses in England. The article also explores how the prescribing of these medications has changed over the last 5 years.
Our other blogs
Cycle to work day
Each year for #cycletoworkday we take a look at cycling statistics across the country and try to map that data and find interesting trends. This is mainly because we at Beacon Dodsworth are either a little bit obsessed about cycling, or we tend to worry about the environment.
Administrative geography is a way of dividing the country into smaller sub-divisions or areas that correspond with the area of responsibility of local authorities and government bodies. It provides an alternative to postcode geography but because it tends not to be used by consumers, it is often overlooked. We take a look at administrative geography, what it is and how to use it.
Mapping for local projects
Recently, we were contacted by a company responsible for organising charity door knockers. They needed more than 9,000 postcode sectors mapped at A4 size to pass to ground staff showing street level detail. This would enable them to use maps at a local level to plan fundraising routes and clearly define territories for each agent.
What is geodemographic profiling?
More than 64 million people live in the UK, each with their own outlook, priorities, needs and way of life. Geodemographic profiling offers a way to group these individuals to try and identify the right audience for your product or service.
As a Yorkshire-based company, we wanted to help celebrate Yorkshire Day, which takes place on 1st August. Naturally, we wanted to put a geographic spin on the celebration, so we took a look at drinking preferences within God’s own county.
All you need to know about postcodes but were afraid to ask
The humble postcode has been around for years. We look at how postcodes are used and what led to their introduction.
Google Fusion Tables
After almost 10 years of service, Google are to retire their Fusion Tables product at the end of 2019. This tool was very useful got visualising and sharing large amounts of tabular data - particularly amongst small and mid-sized businesses. So what can we do to fill the gap left by this tool?
The foundations of geographical analysis
Displaying data on maps makes it easier to understand as well as giving a new perspective on a problem. Using a GIS to prepare and present data has become increasingly popular over the last 20 years, but graphical displays of data on maps were around long before computers came along.
Who spends most on Fruit and Veg
National Vegetarian Week (#NationalVegetarianWeek) this year runs from 13th to 19th May. What better opportunity to highlight how GIS mapping can be used to create marketing campaigns and raise awareness of the benefits of eating more fruit and veg.
Meet the team: Toby
Toby, our Sales Executive, gives a retrospective of his time teaching, and learning about Beacon Dodsworth's GIS solutions.
Postcode to postcode drive time and distance
What happens if we want a postcode to postcode drive time lookup table?
Using geographic intelligence to grow the UK’s broadband network
Using geographic intelligence to sustainably grow the UK’s broadband network.
Living Costs and Food Survey
The Living Costs and Food survey (LCF) is compiled every year and is used by the UK and European governments, Department for Transport (DfT), and Her Majesty’s Revenue and the Customs (HMRC). But what is it, and why should we care?
How far is it to the beach
Using Beacon Dodsworth's scripting technology to showcase demographic and geographic trends.
What is GIS software?
A Geographical Information System (GIS), is a tool for analysing, visualising, managing and presenting data that is related to a physical, geographical location. That link to geography is the key difference between GIS and other data visualisation techniques.
Mapping GP prescription data
An article by Allan Brimicombe (Head of Centre for Geo-Information Studies at the University of East London) & Pat Mungroo on using GP prescription data to understand health needs.
What has the census ever done for us?
How Census 2011 can be used to help organisations with demographic analysis.
Social change over 10 years
The next census isn’t due to take place until 2021 so we thought it was a good time to take stock of some of the changes and trends we noticed between the 2001 and the 2011 census. What difference does 10 years make to our society and the people that live within it?
How to back up your Prospex data
Keep your GIS projects safe by using the in-built Prospex back up process. Here is how.
The power of postcode sectors
Postcode sectors are aggregations of individual postcodes and they provide meaningful geographical reporting areas in any GIS. However, they aren't as easy to map as you might think. Here is how we do it.
Where is the North
We've used the territory manager tool in Prospex GIS to split the UK into north, south and east and west with equal population counts.
Geodemographics and the University of East London
The University of East London explain how they have been using our P² People & Places geodemographic classification.
Household spend on fruit and vegetables
Using GIS mapping to visualise, analyse and present data in a geographical context.
Your continued use of this site is taken as implied consent to receive cookies from us and our analytics partners.