Lifestyle data and spending habits

Using lifestyle data and geodemographic profiling

Exploring customer spending habits on baked goods using lifestyle data and geodemographic profiling unlocks a range of opportunities

This month marks both Real Bread week (6th to 14th May 2017) and the British Sandwich week (14th to 20th May 2017), both are celebrations of yeast activated baked goods and the joy they bring us.

This got us thinking, with the rise in popularity of shows like the Great British Bake Off, which promotes the many wonders of all things baked and delicious, how much does the British public fork out each year on buns and brioche and where are the hot spots for focaccia and fondant fancies?

Map it out..

This of course is a bit of fun but it shows us the importance of geodemographic trends.

The maps could be used to start formulating a strategy to grow your bakery business in areas with high demand or, you could focus your marketing on promoting baked products in the low expenditure areas to raise awareness and grow consumption.


If you would like to find out more on geodemographic profiling and how it can help your business, including using our flagship GIS mapping and market analysis software, Prospex or letting someone do the hard work for you with our bespoke mapping and consultancy service, contact us today.

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Call  01904 701020, complete   or 

The maps below show expenditure on bread and doughnuts in the UK.

Map displays annual spend on bread in the UKMap displays annual spend on doughnuts in the UK

Click on either image to enlarge

Interestingly the maps show a higher expenditure on baked goods in the Midlands than anywhere else in the country, with London looking decidedly Atkins (no carbs).

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