Lifestyle data and spending habits
Using lifestyle data and geodemographic profiling
Exploring customer spending habits on baked goods using lifestyle data and geodemographic profiling unlocks a range of opportunities
This month marks both Real Bread week (6th to 14th May 2017) and the British Sandwich week (14th to 20th May 2017), both are celebrations of yeast activated baked goods and the joy they bring us.
This got us thinking, with the rise in popularity of shows like the Great British Bake Off, which promotes the many wonders of all things baked and delicious, how much does the British public fork out each year on buns and brioche and where are the hot spots for focaccia and fondant fancies?
Map it out..
This of course is a bit of fun but it shows us the importance of geodemographic trends.
The maps could be used to start formulating a strategy to grow your bakery business in areas with high demand or, you could focus your marketing on promoting baked products in the low expenditure areas to raise awareness and grow consumption.
If you would like to find out more on geodemographic profiling and how it can help your business, including using our flagship GIS mapping and market analysis software, Prospex or letting someone do the hard work for you with our bespoke mapping and consultancy service, contact us today.
The power of postcode sectors
Postcode sectors are aggregations of individual postcodes and they provide meaningful geographical reporting areas in any GIS. However, they aren't as easy to map as you might think. Here is how we do it.
Where is the North
We've used the territory manager tool in Prospex GIS to split the UK into North, East, South and West with equal population counts.
What is geodemographic profiling?
More than 64 million people live in the UK, each with their own outlook, priorities, needs and way of life. Geodemographic profiling offers a way to group these individuals to try and identify the right audience for your product or service.
Customer data analysis solutions
Customer data analysis solutions provide actionable insight and a range of opportunities that can make a huge difference for businesses. Free data samples available
How to back up your Prospex data
Keep your GIS projects safe by using the in-built Prospex back up process. Here is how.
Using geographic intelligence to grow the UK’s broadband network
Using geographic intelligence to sustainably grow the UK’s broadband network.
All you need to know about postcodes but were afraid to ask
The humble postcode has been around for years. We look at how postcodes are used and what led to their introduction.
Living Costs and Food Survey
The Living Costs and Food survey (LCF) is compiled every year and is used by the UK and European governments, Department for Transport (DfT), and Her Majesty’s Revenue and the Customs (HMRC). But what is it, and why should we care?
How far is it to the beach
Using Beacon Dodsworth's scripting technology to showcase demographic and geographic trends.
Meet the team: Toby
Toby, our Sales Executive, gives a retrospective of his time teaching, and learning about Beacon Dodsworth's GIS solutions.
Lifestyle data and spending habits
Exploring consumer habits around baked goods using lifestyle data and geodemographic profiling unlocks a range of opportunities.
What is GIS software?
GIS software is a problem-solving toolkit that will effectively enable you to manage large datasets for example from your customer database, understand locations and present information.
A career in the GIS industry
Three months into my first professional software developer job with Beacon Dodsworth, and I love it.
Household spend on fruit and vegetables
Using GIS mapping to visualise, analyse and present data in a geographical context.
What has the census ever done for us?
How Census 2011 can be used to help organisations with demographic analysis.
Geodemographics and the University of East London
The University of East London explain how they have been using our P² People & Places geodemographic classification.
Mapping GP prescription data
An article by Allan Brimicombe (Head of Centre for Geo-Information Studies at the University of East London) & Pat Mungroo on using GP prescription data to understand health needs.
Postcode to postcode drive time and distance
What happens if we want a postcode to postcode drive time lookup table?
Your continued use of this site is taken as implied consent to receive cookies from us and our analytics partners.