What is GIS software? - Mapping and location intelligence
Ultimately, GIS software is a problem-solving toolkit
Geographical Information System (GIS), such as our Prospex GIS mapping software, is a tool for managing, visualising, analysing and presenting data that is related to a physical, geographical location.
That link to geography is the key difference between GIS and other data visualisation techniques. For instance, if you import your business location you will see it in a spatial context alongside other information such as road or rail networks, surrounding landscape, other important locations or demographic data.
If you have captured appropriate data about your customers, a GIS can highlight who they are, where they have come from, and where new customers may be within that area. Mapping locations in such a way highlights patterns, trends, relationships and ultimately opportunities. Users are often surprised by the results!
You’ll find two types of data in GIS software such as Prospex
The first is raster data which provides a background for maps. Rasters are in simple terms large images i.e. a collection of coloured dots and will be familiar to anyone who has used a road atlas.
The second type of data is vector. Vectors contain geographical locations and can be used to analyse details on maps such as road and rail networks, postcode or administrative boundaries and coastlines.
What can GIS be used for?
GIS software, such as Prospex, delivers problem-solving and decision-making capability covering a broad range of challenges. After all, most business challenges contain a geographical element.
- Mapping locations. Simply visualising locations and points of interest in a spatial context highlights patterns and trends plus the relationship between them
- Understanding quantities. Mapping quantities has a range of benefits for businesses and helps them to find locations which contain more/less/some of their potential customers
- Visualising densities. Analysing the density contained within an area facilitates the evaluation of factors such as market penetration and percentages of required customers
- Map characteristics of a region. Businesses often need to investigate characteristics of a region such as demographic types, topography, network data (such as road and rail) or socio-economic data
- Inspect a location. Look at it’s surroundings and what is nearby
- Analyse distance or time. How long will it take to travel between locations for customers or sales team
- Monitor change in a geographic region. How is an area being developed or how has the population has changed
Ultimately Prospex GIS software is a problem-solving toolkit that manages large datasets e.g. your customer database, understands locations and presents information through the medium of maps, data charts and spreadsheets.
GIS mapping continues to grow due to the strategic value and cost saving opportunities it provides for both public and private sector organisations.
Prospex is a feature-packed GIS mapping application that delivers solutions for a wide range of industries. The 3 key benefits of using Prospex:
- Cost savings through efficiency
- Enhanced decision making
- Improved communication
Learn more about Prospex GIS solutions in our case studies.
The power of postcode sectors
Postcode sectors are aggregations of individual postcodes and they provide meaningful geographical reporting areas in any GIS. However, they aren't as easy to map as you might think. Here is how we do it.
Where is the North
We've used the territory manager tool in Prospex GIS to split the UK into North, East, South and West with equal population counts.
What is geodemographic profiling?
More than 64 million people live in the UK, each with their own outlook, priorities, needs and way of life. Geodemographic profiling offers a way to group these individuals to try and identify the right audience for your product or service.
Customer data analysis solutions
Customer data analysis solutions provide actionable insight and a range of opportunities that can make a huge difference for businesses. Free data samples available
How to back up your Prospex data
Keep your GIS projects safe by using the in-built Prospex back up process. Here is how.
Using geographic intelligence to grow the UK’s broadband network
Using geographic intelligence to sustainably grow the UK’s broadband network.
All you need to know about postcodes but were afraid to ask
The humble postcode has been around for years. We look at how postcodes are used and what led to their introduction.
Living Costs and Food Survey
The Living Costs and Food survey (LCF) is compiled every year and is used by the UK and European governments, Department for Transport (DfT), and Her Majesty’s Revenue and the Customs (HMRC). But what is it, and why should we care?
How far is it to the beach
Using Beacon Dodsworth's scripting technology to showcase demographic and geographic trends.
Meet the team: Toby
Toby, our Sales Executive, gives a retrospective of his time teaching, and learning about Beacon Dodsworth's GIS solutions.
Lifestyle data and spending habits
Exploring consumer habits around baked goods using lifestyle data and geodemographic profiling unlocks a range of opportunities.
What is GIS software?
GIS software is a problem-solving toolkit that will effectively enable you to manage large datasets for example from your customer database, understand locations and present information.
A career in the GIS industry
Three months into my first professional software developer job with Beacon Dodsworth, and I love it.
Household spend on fruit and vegetables
Using GIS mapping to visualise, analyse and present data in a geographical context.
What has the census ever done for us?
How Census 2011 can be used to help organisations with demographic analysis.
Geodemographics and the University of East London
The University of East London explain how they have been using our P² People & Places geodemographic classification.
Mapping GP prescription data
An article by Allan Brimicombe (Head of Centre for Geo-Information Studies at the University of East London) & Pat Mungroo on using GP prescription data to understand health needs.
Postcode to postcode drive time and distance
What happens if we want a postcode to postcode drive time lookup table?
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