Affinage use Prospex to connect clients with their closest distributor


Affinage International Hair Cosmetics are a global name in haircare products. For over 6 years their sales support team have been using our Prospex software to make it as easy as possible for their UK clients to source Affinage branded products from the most conveniently located reseller.


“We’ve found working with Beacon Dodsworth incredibly straightforward, and their Prospex system is simple to use. They’ve made managing our national distributor network as easy as we could ever hope for.”

Kelly McCarthy, Affinage

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Call  01904 701020, complete   or 

The challenge

Affinage have an enviable distribution network through a large number of resellers within the UK. The challenge to having such a diverse, and rapidly growing network, is being able to quickly and accurately point end users - typically salons - to the best reseller for the required product. When Affinage approached Beacon Dodsworth in the spring of 2012, they were looking for a tool that would provide accurate results whilst decreasing the response time for their clients.

The solution

After considering Affinage’s needs, we looked to Prospex, our proven GIS product to provide the solution. We gave a demonstration of Prospex’ capabilities using Affinage’s own data, to show the real-world applications of our product.

A caller can easily be located in Prospex via their postcode. An Affinage agent is then quickly able to determine the best distribution reseller of the appropriate product. In addition to this core requirement, the original resellers’ territories created by Affinage are simple to maintain and amend. Resellers can specify their delivery areas which are built through Prospex’s vast geographies list. When a new reseller is created, Affinage are able to draw the reseller a territory, whilst maintaining neighbouring boundaries. The resellers can amend their territories at any time and Prospex allows for manual editing of existing boundaries.

The benefit

Both new customers and existing clients that approach Affinage benefit from the fastest possible response and quickly receive accurate information. A prompt and helpful response on the part of Affinage increases the likelihood of initial and repeat sales.

In addition, Affinage’s reseller network can continue to grow and adapt to market needs, and this changing network is easily accommodated in the Prospex system. Thanks to the staff training that accompanies a Prospex licence, and the software’s intuitive setup, all of this functionality is in the client’s hands. There is no need to constantly call upon us for bespoke work, whenever a change is made to the reseller network - although, of course, we are there if ever they need us.

This forward-looking approach by Affinage will ensure that they continue to be a leading brand in haircare products, and we are very proud to work with them.

Prospex benefits from regular updates to its data and functionality, and Affinage, like all of our clients have access to two days training each year to ensure they have the skill to take full advantage of the products advanced features. If you’d like to know more about all of the features offered by Prospex, visit our Prospex page or get in touch

Sample distribution map taken from Prospex

A sample territory map taken from Prospex.




More about Prospex

Prospex GIS mapping software is a cost-effective, flexible, data mapping, visualisation and analysis tool that enhances your business decision making. Read more here...

Prospex logo overlaid on territory map.



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Get in touch
Call  01904 701020, complete   or