Client case studies

Some examples of how our software, data, and expertise have delivered solutions to real-world, location-based business challenges.

Case Study Icon

Jailhouse Tours use demographic and geographic data to find their audience

Based around existing heritage sites, it was vital for Jailhouse Tours (JHT) to understand the potential audience surrounding their venues in order to accurately target and select a suitable message for their audiences. JHT approached us wanting to know who lived within a reasonable drive distance of their locations.

Example catchment area and Jailhouse logo

Identifying an audience for a venue using demographic and geographical data.

Case Study Icon

McGinley use TimeTravel for efficiently planned site visits

McGinley Support Services is one of the UK’s largest specialist recruitment agencies providing the Infrastructure sector of the construction industry with permanent, contract and temporary staff at all levels. They originally came to us wanting a solution to allow them to calculate the time and mileage required on site visits. 

McGinley logo over some of their contractors at work.

Calculating time and mileage for travel on site visits.

Case study icon

Stuart Todd Associates simplify town planning with MapVision

When the Director of Stuart Todd Associates approached us looking for a cost effective GIS mapping tool able to offer administrative boundaries, drive-time catchments, and simplicity of use; MapVision seemed like the obvious solution. 

Stuart Todd logo overlaid onto a point set map of Bournemouth.


Case study icon

Thatchers: territory management with MapVision

Thatchers Cider came to us to map their sales territories and help them to grow their presence outside of their South West heartland. Here is how we helped them to plan their network.

Thatchers logo set on a picture of an apple tree.

Case study icon


Measuring driving distance for disabled & HGV drivers

A registered charity needed a way to measure journey distance for both their own car-using customers and the HGV drivers distributing vehicles for these customers.

Drive-time radius map and wheelchair user getting into car.

Case study icon


Embedding data maps into a corporate website

Lambert Smith Hampton came to us looking to be able to create heat maps at a local authority level and then embed the results within their website to make them available to everyone. 

Lambert Smith Hampton i-frame preview image

Case study icon

Our mapping consultancy delivers RSAcademics client solution

Our student profiles and modelled data provides valuable insight for education providers.

Map contains postcode sectors and drive times around York school location

Case study icon

Optimising geographical coverage with location intelligence

We were approached by a private ambulance provider looking to expand their operations across the UK and wanted to identify the optimal locations to set up future bases. Here is how we worked together to optimise their network.

Private ambulance service radii by drive time

Case study icon

Optimising a national property service network

Vibrant Energy Matters Limited approached us looking to optimise their staff network and improve their service efficiency. Here is how we helped them to coordinate their national service network.

Vibrant logo set over a street of colourful houses.

Case study icon

The RAF Benevolent Fund: helping more people with national understanding

The Royal Air Force Benevolent Fund came to us needing to gain a better understanding of the national demand for their services in order to allocate resources effectively and predict future requirements. 

RAF veteran in front of plane.

Case study icon

Northamptonshire County Council use P2 to better target their services

Northamptonshire County Council approached us looking for a geodemographic profiling solution to help them to improve service provision and, most importantly, the health and wellbeing of the population of Northamptonshire. We suggested P2 People & Places, our own geodemographic profiling data. 

Northamptonshire County Council logo overlaid onto a community image.

Case Study Icon


Rationalising and evolving your store network

In an ever-changing marketplace, a business needs to evolve to stay competitive. We’ve written many blogs and case studies about picking the most fruitful location for a new venture using location and demographic data, but what if you have an existing network that you need to review?


Network map with overlayed heat map of customer density.

Heat mapping customer density and drive time over a store network map.

Case Study Icon

Bespoke interactive mapping of journeys on England’s major road network

Transport Focus, the independent watchdog for transport users, came to us to help develop a survey for Strategic Road Network (SRN) users which measured satisfaction specific to the SRN roads they used. The challenge was to identify where a user had travelled on the SRN whilst keeping the survey intuitive and easy to complete. 

Composite image showing the location survey process.

Identifying a customer's unique journey and isolating the roads requiring feedback.

Case study icon

Efficient client contact for health consultants

We were approached by a private healthcare provider back in 2009. They needed a fast and accurate way to determine the nearest clients (e.g. health partners and/or patients) within range of their consultants. Our TimeTravel drive time & distance data seemed like a good solution and, for more than 10 years, this solution has provided the best possible service to their clients.

A amp showing consultants in relation to a customer.

Sometimes the "closest" consultant isn't the one who can get to you the quickest.

Case study focus icon

Competitor Analysis - How we helped a client with competitor acquisition

In early 2017, one of our clients of over a decade and a market leader in their industry, approached us about producing a large batch of maps and data, all to the same specification. The maps were to be used to analyse competitor locations as part of a bid to buy a competitor’s network.

An example of a catchment analysis map like that used in the project.

Analysing store catchments and customer behaviour.

Case Study Icon

Rexel UK - batch producing maps and site territories

Rexel UK came to Beacon Dodsworth looking to allocate territories to their branches throughout Great Britain and Northern Ireland. Here is how we worked together to maximise the efficiency of each branch in their network. 

Rexel logo overlaid on territory map.

Allocating territories to branches across the country.

Case Study Icon

Promoting excellence in public services with Prospex mapping software

Since 1998 we’ve been working with a not-for-profit body that seeks to improve Local Authority frontline services such as refuse collection, environmental health and housing. During a period of public sector cuts and local authorities running at a deficit, we are delighted that we can help them make such a positive contribution to local services.

York residents aged 65 and above hot spot map

Identifying vulnerable individuals using geographic and census data.

Case Study Icon

Prospex GIS helps target the right addresses

Street level mapping and postcode lists help fundraisers keep in touch.

Example territory map with blacklisted addresses.

Locating blacklisted addresses improves fundraising efficiency

Case Study Icon

ASP Hair use MapVision to connect clients with their closest distributor

International Hair Cosmetics Limited are a global name in haircare products. Since 2012 their sales support team have been using our solutions to make it as easy as possible for their UK clients to source ASP Hair branded products from the most conveniently located distributor.

ASP Hair logo over a territory map

Finding the closest distributor in a complex UK-wide network.

Case Study Icon

Responsive UK-wide drive times with postcode level accuracy

One of the UK's largest budget hotel chains country approached us. With sites in both rural and urban locations and some towns and cities served by many hotels, the client wanted to make it easy for customers to book the hotel that is most convenient for their plans. Our solution was to use our TimeTravel product to supply the data for an interactive hotel finder on the client’s website.

Map showing  nearest accommodation

Where is my nearest accommodation?

Case Study Icon

Reliable drive time data improves marketing efficiency

RAC use TimeTravel to enhance customer service.

Approved garages near to the customer

Case study icon

Drive time data delivers accurate mileage claims 

Since 2011 we’ve been providing the NHS Shared Business Services (NHS SBS) with a mileage calculation web service that’s efficient, simple to use and accurate.

Comprehensive drive time data delivers accurate mileage calculations

Case study icon

Franchise area mapping & location analysis - GIS software

Using GIS to analyse locations and produce detailed franchise area maps.

Map contains postcode sectors drive times around franchise location

Using GIS to analyse locations and produce detailed franchise area maps

Case study icon

Finding the best locations for businesses - MyHealthcare Clinic

Location analysis delivers the intelligence required for accurate decision making.

Potential new site location analysis for MyHealthcare Clinic

Maps and data provide a detailed and precise view of locations

Case Study Icon

Customised online travel survey that captures user journeys

Replacing time consuming expensive personal interviews with an efficient online solution.


Austrian street level map

Online journey capture across Austria

Case Study Icon

Schedule and order field force visits

Tactical Solutions use Prospex GIS to order visits to over 1600 retail outlets. 

Part of a visit schedule

Automatically generating call schedules and routes

Case Study Icon

Simply Argan find the right people to get samples

Geodemographic profiling helps target marketing investment.

Geodemographic data index

Profiling customers improves marketing efficiency

Case Study Icon

Retail analysis finds the best locations for a new enterprise

Using existing retail data to predict market potential in target locations across the south of England.

Heat map displays LCF spend data

Retail analysis comparing shop sales with LCF spend

Case Study Icon

Major insurer improves underwriting by using TimeTravel data

The London office of a global general insurer, with more than 320 offices worldwide, approached us with a challenge. They wanted to take an innovative approach to assessing fire risk by looking at the distance of their clients from their nearest fire station. What can we say, we love a challenge.

Heat map shows travel times from nearest firestation

Drive time analysis in risk assessment

Case Study Icon

Planning inquiry use Beacon Dodsworth as experts

Combining data analysis, mapping and visualisation for accurate testimony.


Map displays coverage of proposed location by existing services

Coverage of proposed location by existing services

Case Study Icon

Using Prospex GIS to define store delivery areas

A nationwide retailer wanted to showcase local stock on a new website. They came to us to create realistic local catchments that matched each customer to their closest store. This how we helped each customer view their closest store’s stock online and make delivery as efficient as possible…

Planning for efficient deliveries

Case Study Icon

Customer analysis finds new locations

Vision Express use Prospex and P² People & Places geodemographics for essential planning.


Retail data analysis

Customer analysis of retail data

Case study icon

NHS Healthcare Trust: choosing clinic location by travel time

An NHS Healthcare Trust approached us to assist them in a project to intelligently plan the location of their outpatient clinics based upon travel times. Here is how we helped them to simplify and rationalise the process. 


Hospital consultation superimposed onto a hospital drive time map.