Improved healthcare provision through demographics and mapping

Understand local health needs

Whether you need to look at people within travel distance of your pharmacies, or understand the whole population within your Clinical Commissioning Group (CCG), our mapping and data tools have the demographic depth and geographical flexibility to meet your needs.

• Local population geodemographics to build a picture of the people reliant upon your services, their age, attitudes, habits and the media channels you are most likely to reach them with
• Understand health trends within an area by cross referencing your own data or modelling national data to build detailed data maps or statistics of likely demand
• Identify vulnerable groups to target with preventative activity such as information campaigns or social prescribing

Intelligently place clinics and distribution outlets

Health facilities need to be accessible. In real terms, this means placing them in an area of high demand and ensuring good transport links. If you are looking to locate a new clinic or outlet, we can help you to:

• Assess the need for your facilities amongst a local audience by using demographic and lifestyle data cross referenced with clinical data to create a heat map of potential sites
• Evaluate the accessibility of a site using real-world drive times and distances on the current travel infrastructure allowing for time of day, method of transport and likely traffic
• Map your network and those of similar organisations, plot realistic travel-time catchments and pinpoint any under-serviced areas that would benefit from new facilities
• Help patients and clients find your closest site by using travel time and distance data to create a user-friendly “where is my nearest” tool on your website

Look at your services in a national context

• Map national networks: Whether it is just your own clinics, a complete supply and service network, or even neighbouring facilities and competitors, they can all be easily displayed on data maps for easy at-a-glance decision making.
• Map boundaries: We provide CCG, administrative, and postcode boundary data or maps. Additionally all of our solutions work to any of these boundaries making them perfect for public or private sector clients
• Compare your coverage and performance with others: From simply comparing number and density of sites, to data mapping service provision against that of neighbouring CCGs or against national KPIs, we can help.
• Use national trends to predict local demand: Benefit from other regional or national data, model it onto your own geographic and demographic information to predict likely service demand in the future.

Define service areas and improve staff travel efficiency

Give your staff realistic territories to serve, and make travel and expenses remuneration as simple as possible for great customer and staff satisfaction. We work with organisations such as SimplyHealth and NHS SBS to make their travel as efficient, and their service as effective as possible.

• Define territories for carers or field team members by travel time, distance, number of patients or historic demand. Balance territories nationwide and review regularly as staff, patients, or networks change
• Clearly define catchments: Whether you would like to map by CCG boundaries or your own bespoke catchments, we can provide maps or postcode data for your team defined by the boundaries you select, avoiding confusion and wasted effort
• Travel expenses validation using real-world travel distance data to check claims and allow instant remuneration