Demographic analysis and mapping solutions - Health Industry
Public and private healthcare providers use geodemographics for health planning and analysis
Efficient analysis for healthcare providers
Healthcare providers have to understand the needs of their patients so they can offer improved services. Mapping and geodemographics analysis help recognise local populations and patient behaviours leading to improved planning.
Reporting and special analysis tools assist in tasks such as planning social marketing campaigns and managing sales territories.
Understand resident populations
Clinical Commissioning Groups (formerly Primary Care Trusts) and health research bodies need to visualise patient flows, referral patterns and areas with high disease incidences.
Prospex, our mapping software is ideally suited to integrating data from disparate sources and formats. Use Prospex to layer your data, monitor trends and plan services with a greater understanding of the characteristics and needs of the local population.
The NHS underwent a major change in 2013 with responsibility for primary care in England moving from Primary Care Trusts (PCTs) to Clinical Commissioning Groups (CCGs). We have boundaries for CCGs, updated as mergers take place, as well as the PCTs these replaced.
These can be supplied on their own or with other administrative boundary data. You can use this to understand the relationship between health and social care and drill down to see detailed patterns of need and the structure of communities. Look at the ward and lower super output areas (LSOAs) on the AdminView page.
Assess health needs
Health authorities identify and map the prevalence of health conditions and healthcare inequalities in their areas using a geographic information system such as Prospex and the P² People & Places people classification. Using this information they assess the variation in healthcare needs and tailor their service provision across the local population.
|10 to 15 minute drive||919,855||455,052||464,803|
|5 to 10 minute drive||629,338||313,653||315,685|
|5 minute drive||191,245||95,849||95,396|
|All Hospital areas||1,740,438||864,554||875,884|
This provides the initial data to drill down to assess more localised accessibility of services.
Healthcare and social marketing
Public health authorities need to engage the public with health messages.
The P² people classification is designed to make social marketing campaigns more effective, giving maximum engagement with the target group.
Used with mapping software, P² helps plan the provision of healthcare information to GP waiting rooms and pharmacies.
|NW Region Counts||NW Region Percentages|
P² geodemographic types in the NW Region
Plan sales territories
Pharmaceutical companies selling medical products to the health sector need to organise their sales territories efficiently. Prospex GIS is ideally suited for planning territories in order to reach the maximum number of clients in the minimum amount of time.
Mileage claim calculator web service
We use TimeTravel drive time data to deliver a web based mileage calculation tool that is used by NHS/SBS employees.
The service has successfully been used since 2011 and makes the mileage calculation process both efficient and accurate.
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