Market analysis and planning solutions - Media Industry

Meeting media challenges with mapping, software and data solutions

With over 20 years experience of working with clients in the media industry, we understand the challenges that you face, from media planning to increasing circulation.

Plan media campaigns, schedule delivery rounds and increase advertising revenue

We provide off-the-shelf and bespoke products to an extensive portfolio of media clients including agencies, press, radio and out of home (OOH).

Visualising and analysing data unlocks opportunities which our clients use to enhance planning, improve processes and deliver the business intelligence required to meet everyday media challenges.

With our expertise in mapping and data analysis, and our breadth of experience working with the media industry, let us help you achieve your marketing and planning goals.

Street sign with directions to different media industries
Get in touch for a free data sample or demonstration
Call  01904 701020 or Complete 

 

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Plan media campaigns

Our media planning clients use Prospex to bring their media schedules to life, visualising campaigns on one map.

  • Target advertising to customers
  • Visualise store and customer catchments alongside media
  • Classify customers and find more to advertise to

 

Yorkshire Moors Coast Circulation Percentages
Malton & Pickering Mercury 2,269 4%
Scarborough News 15,825 31%
York Press 314 1%
Whitby Gazette 9,583 19%
Yorkshire Post 2,682 5%
Driffield Times 2,665 5%
All circulation 51,040 100%

 

Colourful map displays overlap of target region with newspaper catchments

Overlap of target region with newspaper catchments

 

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Increase advertising revenue

Media owners use Prospex to map the coverage of their advertising medium (e.g. newspaper, cinema or radio) in relation to their buyers' existing and potential customers, strengthening their sales pitch to the buyer.

P² People & Places demographics analysis will illustrate the best type of media to use to reach the target audience. The demographics show the type of products the target audience tend to buy and what advertising techniques are most effective for them. Media owners can demonstrate how appropriate their advertising medium is to their buyers.

Catchment All Persons J-Working Families J-Percent J-Index
National 64,600,378 13,064,435 20 64
Real Radio (Yorkshire) 3,520,158 1,111,323 32 100
S 60 8 520 520 100 317
S 64 5 2,505 2,413 96 305
WF10 1 2,867 2,702 94 299
S 63 8 7,291 6,305 86 274
DN12 1 7,577 6,410 85 268
DN 8 4 9,382 7,930 85 268
BD12 8 4,798 4,039 84 267
DN 5 9 10,807 8,840 82 259
DN 2 4 8,279 6,667 81 255

 

Higher than average numbers of P² tree type J

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Boost circulation

We work with some of the main players in the regional press, such as TrinityMirror plc. They use our mapping software, Prospex, and  geodemographic data, for marketing and planning tasks, such as boosting circulation, reducing distribution costs, understanding readers and finding more of them.

Catchment Bucks Advertiser Bucks Herald Potential Growth % Growth Index
Current 29,336 8,990 31 100
OX39 4 1,678 0 0 0
OX 9 3 3,558 0 0 0
OX 9 2 1,278 0 0 0
HP22 5 3,711 926 25 81
HP21 9 2,777 618 22 73
HP21 8 2,205 977 44 145
HP21 7 2,500 990 40 129
HP20 2 1,351 1,389 103 335
HP20 1 1,953 1,467 75 245
HP19 9 931 741 80 260
HP19 8 1,501 443 30 96
HP19 7 1,568 1,062 68 221
HP19 0 585 151 26 84
HP18 9 1,814 0 0 0
HP17 8 1,926 226 12 38

Map displays circulation growth potential around Aylesbury

Potential circulation increase by attracting other titles' readers

Get in touch for a free data sample or demonstration
Call  01904 701020 or Complete