GIS software, mapping, and data solutions - Retail Industry
Your business data is a valuable resource with the right tools and knowledge
Location intelligence is the key component in many marketing, planning and logistics processes. Analysing customer or business data in a spatial context delivers actionable insight, supports effective decision making and reduces waste in operations.
We’re proud to say that for over 20 years our mapping, software and data products/services have successfully delivered a broad range of affordable yet robust solutions for businesses in the retail industry.
With Beacon Dodsworth’s GIS software, mapping, and data solutions you can:
- Plan store locations
- Create highly targeted marketing campaigns
- Plan delivery routes
- Create store catchments and sales territories
- Provide website store locator functionality
- Estimate market potential
- Profile customers and segment databases
- + much more
We can even show you how to find more customers.
It all starts with a postcode.
From a simple postcode list we can provide detailed descriptions about your customers' lifestyles, behaviours and attitudes. We can calculate accurate postcode to postcode drive times or use our expertise to model/build a dataset that delivers the intelligence your business requires.
Read on to learn more about the different types of solutions we provide to businesses in the retail industry.
All of our solutions are delivered with full training (where required) and ongoing support from a dedicated account contact.
Ready to talk about an affordable solution for your business?
Estimate market potential in a new area
Use Prospex to produce a demographics based spending profile for your customers. Compare the actual sales against the profiled sales to get a good idea of market share in your store catchments. Use the profile to estimate market potential for new sales regions.
Plan store locations
After estimating the potential in a new area, find the best location for a new store by importing retail data, such as grocery expenditure and spending patterns into Prospex. Identify who lives in the surrounding area and the travelling time to the proposed store and compare the results with existing stores.
Call scheduling software
Prospex desktop mapping software contains a range of scheduling tools.
Schedule visits spread over days, weeks, and months for any number of team members.
Profile your customers
Customer profiles provide valuable insight into the lifestyles and behaviours of your target audience. Customer profiles can also be used to segment your customer database and even find more customers.
Plan delivery routes and areas
Make deliveries more efficient. Find the best order to make deliveries using the shortest or quickest route between each delivery point. The software assesses road speeds, one way and no entry restrictions to calculate the most efficient route. Assign balanced and compact delivery areas to individual stores to improve your customer experience.
Provide a store locator on your web page
When operating from multiple sites it's important to let potential customers know which is the nearest location.
Improve customer experience on your website by adding a "Where's my nearest?" page. Help your customers get to their nearest outlet.
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