GIS software, mapping, and data solutions - Retail Industry
Unlock the value in your business data
Spatial analysis of your data provides insight to enhance your business decisions. From customer profiling to location analysis our GIS and visualisation tools unlock the intelligence in your retail data.
Increase sales and improve efficiency using location intelligence in your marketing, planning and logistics.
For over 20 years we have successfully delivered a broad range of affordable yet robust solutions for clients in the retail industry.
Use Beacon Dodsworth’s GIS software, mapping, and data solutions to:
- Plan store locations
- Create highly targeted marketing campaigns
- Schedule delivery routes
- Build store catchments and sales territories
- Provide website store locator functionality
- Estimate market potential
- Profile customers and segment databases
Location analytics starts with a postcode.
Read on to learn more about the different types of solutions we provide to businesses in the retail industry.
Call 01904 701020, complete Contact Form or Sign Up
Estimate market potential in a new area
Use Prospex to produce a demographics based spending profile for your customers. Compare the actual sales against the profiled sales to get a good idea of market share in your store catchments. Use the profile to estimate market potential for new sales regions.
Potential value per household compared to existing store average
Profile your customers
Customer profiles provide valuable insight into the lifestyles and behaviours of your target audience. Customer profiles can also be used to segment your customer database and even find more customers.
Learn more about customer profiling with P2 People & Places.
Customer profiling provides valuable insight.
Plan store locations
After estimating the potential in a new area, find the best location for a new store by importing retail data, such as grocery expenditure and spending patterns into Prospex. Identify who lives in the surrounding area and the travelling time to the proposed store and compare the results with existing stores.
Read how Vision Express use Prospex and P² People & Places for location planning.
15 minute overlapping drives with market penetration percentages
Plan delivery routes and areas
Make deliveries more efficient. Find the best order to make deliveries using the shortest or quickest route between each delivery point. The software assesses road speeds, one way and no entry restrictions to calculate the most efficient route. Assign balanced and compact delivery areas to individual stores to improve your customer experience.
Read how a national wine retailer defines store delivery areas.
Efficient delivery route
Provide a store locator on your web page
When operating from multiple sites it's important to let potential customers know which is the nearest location.
Improve customer experience on your website by adding a "Where's my nearest?" page. Help your customers get to their nearest outlet.
Retail site locations for "Where's my nearest?"
Call scheduling software
Prospex desktop mapping software contains a range of scheduling tools.
Schedule visits spread over days, weeks, and months for any number of team members.
Read how Tactical Solutions use Prospex to manage field force.
Example of visit schedule
Accurate mapping and data for estate agents
Tailored solutions to provide your clients with precise and accurate local knowledge. A range of mapping and data solutions that help you provide the best information to your clients.
From a large wall map showing sale locations to data tables of local points of interest, we have a solution to help you.
Selection from a local knowledge map
Call 01904 701020, complete Contact Form or Sign Up
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