Gain insight into customer behaviours, attitudes and lifestyles.
P² People & Places is a cost effective demographic classification categorising the UK population. Built from Census and lifestyle data, it categorises and describes the behaviours, attitudes and lifestyles of people living in the UK. It allows our clients to:
- Understand different communities
P² profiles local populations and improves service planning.
- Identify target markets
Combine your market knowledge with P² data to find new customers.
- Profile customers
Identify your customer's demographic characteristics by building a P² profile.
- Find new store locations
Apply store performance figures to new areas and find your next location.
- Increase the effectiveness of marketing
Use demographic data to analyse your marketing campaigns and improve targeting precision.
- Improve process efficiency
Return on investment is important. Cost-effective demographics add value to your data analysis.
"P² People & Places has not only helped us to expand our store portfolio, but has also enabled us to use our marketing budget more effectively by gaining a greater understanding of our customers and prospects and creating tailored marketing campaigns, specific to each store profile."
David Hart. Supply Chain Director, Vision Express.
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