Gain insight into customer behaviours, attitudes and lifestyles
P² People & Places (P2) is our cost-effective demographic classification tool for categorising the UK population. Built from census and lifestyle data, it categorises and describes the behaviours, attitudes and lifestyles of people living in the UK. It allows users to develop a deeper understanding of UK consumers, their neighbourhoods, and geographical trends within an area. Using postcode or administrative boundaries, this dataset is used for both commercial and social insight. Amongst its many uses, our clients use P2 to:
- Understand communities or profile customers
P2 brings together geographic and behavioural data to provide real depth to your customer knowledge whether you are looking to add depth to your customer database, or to analyse the community you serve.
- Identify target markets
Use your existing customer demographic and market knowledge to identify the types of people most likely to be interested in your products or services.
- Find profitable new locations
Ensure that your investment in a new store or venue will be worthwhile by applying your sales and performance data to potential new locations.
- Improve return on investment through targeted marketing
P2 gives you the depth of customer understanding to more effectively target campaigns and make messaging more relevant to the audience.
- Optimise and evaluate marketing campaigns
Post-campaign sales data can give you insight into your targeted campaign area and helps to target future activity.
"P² People & Places has not only helped us to expand our store portfolio, but has also enabled us to use our marketing budget more effectively by gaining a greater understanding of our customers and prospects and creating tailored marketing campaigns, specific to each store profile."
David Hart, Supply Chain Director, Vision Express
For a more detailed exploration of the features and strengths of our P2 People & Places demographic data, visit our P2 product page , or if you'd like to know more about how we created this dataset you can visit our making P2 page. If you are an experienced geodemographic data user, you can explore the detail of the P2 demographic classifications on our in-depth profiling page.
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