Gain insight into customer behaviours, attitudes and lifestyles.

P² People & Places is a cost effective demographic classification categorising the UK population. Built from Census and lifestyle data, it categorises and describes the behaviours, attitudes and lifestyles of people living in the UK. It allows our clients to:

• Understand different communities 
  P² profiles local populations and improves service planning.
  
  
• Identify target markets
  Combine your market knowledge with P² data to find new customers.
  
  
• Profile customers
  Identify your customer's demographic characteristics by building a P² profile.
  
  
• Find new store locations
  Apply store performance figures to new areas and find your next location.
  
  
• Increase the effectiveness of marketing
  Use demographic data to analyse your marketing campaigns and improve targeting precision.
  
  
• Improve process efficiency
  Return on investment is important. Cost-effective demographics add value to your data analysis.
  
  

For more details visit the P² People & Places Demographics page.

For a guide to the classification, visit the Exploring P² page.