Gain insight into customer behaviours, attitudes and lifestyles

P² People & Places (P²) is our cost-effective demographic classification tool for categorising the UK population. Built from census and lifestyle data, it categorises and describes the behaviours, attitudes and lifestyles of people living in the UK. It allows users to develop a deeper understanding of UK consumers, their neighbourhoods, and geographical trends within an area. Using postcode or administrative boundaries, this dataset is used for both commercial and social insight. Amongst its many uses, our clients use P² to:

• Understand communities or profile customers
  P² brings together geographic and behavioural data to provide real depth to your customer knowledge whether you are looking to add depth to your customer database, or to analyse the community you serve.
  
  Case Study: MyHealthcare Clinic choose new sites using demographic mapping.
  
• Identify target markets
  Use your existing customer demographic and market knowledge to identify the types of people most likely to be interested in your products or services.
  
  Case Study: RSAcademics use geodemographics to target new students near their schools.
• Find profitable new locations
  Ensure that your investment in a new store or venue will be worthwhile by applying your sales and performance data to potential new locations.
  
  Case study: Helping a new retail business select a location and build a business plan.
• Improve return on investment through targeted marketing
  P² gives you the depth of customer understanding to more effectively target campaigns and make messaging more relevant to the audience.
  
  Case study: Vision Express use P² to enhance their local store network and marketing efforts.
• Optimise and evaluate marketing campaigns
  Post-campaign sales data can give you insight into your targeted campaign area and helps to target future activity. 
  
  Case study: Simply Argan evaluate the success of free sample doordrops using P².

For a more detailed exploration of the features and strengths of our P² People & Places demographic data, visit our P² product page , or if you'd like to know more about how we created this dataset you can visit our making P² page. If you are an experienced geodemographic data user, you can explore the detail of the P² demographic classifications on our in-depth profiling page.