P² People & Places demographic classification

A cost-effective geodemographic segmentation to help public sector organisations

Facing budgetary pressure? Need to make efficiency gains?


As public sector organisations face increased financial pressure, saving money is more important than ever. Powerful demographic analysis in the planning, targeting, and delivery of essential services improves efficiency and enhances value. P² segmentation  data is available for postal and administrative geographies and can be imported into a GIS such as Prospex.


Beacon Dodsworth's cost-effective classification P² People & Places is the answer.

P² geodemographics are:

  • Census based
  • Enhanced with lifestyle data
  • Updated yearly with new population figures
  • Supported by an interactive website
  • Built with academic rigour

An affordable demographic classification to save you time and money.

Read about P² People & Places
Explore P² People & Places
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