Mapping and location analysis for your business
Whether you are about to start your own small business, or reviewing the sites of your nationwide network, location intelligence can make the difference between a thriving and profitable store, or a failed venture. It can help you to better understand your existing customers, target a new audience or select the most effective and profitable sites for a new store.
Mapping is the best way to make your customer data understandable and make effective decisions for your business; whether you are trying to identify how wide your store’s catchment is, plot individual customer locations, or heat map geographic hot spots of customers.
Web-based with no software to install, MapVision is easy to use and you can explore your data straightaway with a 7 day free trial - no card or payment details required. Once your trial is over, we offer a range of open subscription options and your data remains secure and accessible even when your subscription ends.
Few stores can rely solely on people living close by to support them, so travel infrastructure is an important consideration in site selection. We have created TimeTravel, a dataset which accurately calculates average travel distances and times to and from any given UK location. This allows you to map realistic sales catchments for your store based on travel time. Our clients also use this data to define delivery area cost bandings, or even for nesting a “where is my nearest store” tool into their website.
Where people live can give you an idea of their attitudes and behaviours. This geodemographic information can add greater depth to your customer data and let you identify and target hot spots of similar people who could be potential customers. Our P2 People & Places geodemographic profiling data, can be applied to your existing customer data, or you can create a model of your ideal customer and map similar audiences around current or potential store locations.
Before embarking on a new business venture or when reviewing an existing store network, there is no substitute for a complete site analysis. It will bring together all of the above features plus any number of additional sources of data to provide a robust picture of how profitable a site could be. For example:
- Other features that might draw the right kind of customers: tourist attractions, similar businesses, local transport hubs.
- Competitor locations and density
- Road infrastructure and traffic conditions to give your store the largest customer draw
- Access to other local infrastructure
Prospex is our complete geographic information system (GIS), allowing you to bring together map, table, and demographic data in one place.
Since 1994, we have been offering geographical intelligence to businesses and have built up the expertise to help any organisation to work smarter. Our in-house team are available to produce one-off maps or datasets to support your business. Whether it is a simple customer map, a giant wall map for your office, or a full location analysis and store network review, we can help as a one-off, fixed cost job.
Whether you are looking for a simple customer map, or a complete location analysis, we have the tools and expertise to help.
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