Geodemographic, Census and lifestyle surveys based on postcode and administrative geography
Demographic data enhances your understanding of customers adding valuable insight to your analysis.
Demographics help classify your data and visualise business performance.
Built from Census and lifestyle data, P² People & Places is a comprehensive cost effective geodemographic classification that categorises and describes the behaviours, attitudes and lifestyles of people living in the UK.
Britain, and its population, is changing at a faster pace than ever before. Having the most current and robust data available is vital to social, financial and commercial decision making.
The Census is the only mandatory comprehensive survey describing the UK population. The subjects covered by the census are wide ranging from age, sex, and ethnicity to housing type and tenure to occupation, commuting methods and social grade. The most detailed datasets available on administrative and postcode geographies.
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