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Bespoke interactive mapping of journeys on England’s major road network

Transport Focus, the independent watchdog for transport users, started to act as the watchdog for users of England’s strategic road network in 2015. The strategic road network (SRN) refers to 4,300 miles of England’s motorways and major ‘A’ roads. These are the roads managed by Highways England (formerly the Highways Agency). You can see a map of these roads here.

Central to representing users, Transport Focus researches users’ direct experience and set out to develop a survey for SRN users which measured satisfaction specific to the SRN roads they used. It is expected that this survey, called the Strategic Road Users Survey (SRUS) will play a central role in the formal assessment of how well Highways England are meeting the needs of its users.

An aerial photograph of a road junction blending into a map of the same area.

The challenge:

A key challenge in SRUS design was identifying the SRN roads the users had travelled on, and which Highways England Areas they had travelled through. Earlier surveys of this type had used paper maps which suffered some notable drawbacks: time consuming to deploy, they needed many maps to cover all the roads in England, and required manual decoding of which areas the journey had gone through.

SRUS was intended to have many more respondents across greater parts of England. They also wanted to cut survey interview time in half. This required a digital mapping solution that did ‘all of the above’ and integrated the journey details into the survey software. Transport Focus appointed Beacon Dodsworth to build the interactive map that could be inserted into the survey software. After evaluating survey methods, Transport Focus decided that the most appropriate approach would be a home-based, face-to-face, random location survey.

Beacon Dodsworth worked with Transport Focus’s appointed research agency, Kantar TNS, to create a mapping tool that could be used within their Computer Assisted Personal Interviewing (CAPI) system. We faced three fundamental challenges in providing a solution:

  • Simplicity: the mapping software needed to be simple for quick, on-site use, whilst flexible enough to capture non-trivial journeys.
  • Integration: survey software usually expects very rigid coded or tabular data. Journey data has more structure, so bridging software is necessary in order to integrate it into 3rd party survey software.
  • Data volumes: the road network for the UK has over 4 million road links. There are 1.7 million postcodes. All of these needed to be included but, critically, we needed to differentiate those on the SRN and those that formed other parts of the journey. This is more difficult on a relatively small tablet device.

The solution:

Our initial interactive mapping solution was developed for use in a browser for online surveys. However, when we reviewed the range of locations where potential respondents would be interviewed we found that not every place would have an accessible or fast enough internet connection. We had to innovate fast to this new project reality and generate an offline, embedded solution.

In order to enable it to work quickly in an offline situation, we needed to build all the data and software into a local app that would be housed on the Kantar CAPI machine. We wanted to mirror the online solution as closely as possible and so re-implemented the software using a local server on the interviewer’s device. We created three mechanisms for transferring the interviewee’s last journey data (start/finish locations, SRN roads used and lengths travelled, etc) back to the survey software where questions could then be asked specifically about the SRN travelled on. Because we also stored the whole journey information in a local database, the route taken could be recalled for prompting and analysis purposes.

  • The mapping is invoked through a URL (Uniform Resource Locator - the thing you see in the address bar of your browser) and the return URL is also passed so that control can be handed back to the survey software along with the journey information when the journey capture is complete
  • The map can be embedded in another container (page or app) and the journey data is passed through messaging (JavaScript) with the parent container
  • The map puts the journey data onto the Windows clipboard to be picked up by the survey software

We were also asked to support the creation of the survey sample by analysing the proximity of each Output Area (OA: around 170,000 analysis areas of equal population sizes and similar social groups) in England to each named road of the SRN (113, e.g. M23), both in drive distance and crow fly distance. This involved customising our base network navigation software to reduce the search space. Knowing how many people can access the SRN in a given time informs how to distribute the sample of respondents.

As a backup to the interactive map, a new set of static maps were generated which could be reproduced on paper. For consistency, the road network data came from the same sources as the journey capture software. The challenge here was to choose a suitable scale to encompass the full strategic road network but provide enough detail that the interviewee could orientate themselves on the map.

Other users of the SRN

While the SRUS measures satisfaction among drivers using the SRN, Transport Focus has undertaken research to understand satisfaction among other users of the SRN (e.g. cyclists, pedestrians and horse riders). This is subtly different because users might not travel on the carriageway but alongside, or crossing it, possibly using a bridge or an underpass. The online version of the mapping was adapted to accommodate this, with appropriate changes to the prompts. The journey information passed back reflects the user’s proximity to the SRN rather than the route along it. We also added the ability to add “hotspots” of particular concern to the interviewee.

Data used in the project

Central to this entire project was Ordnance Survey (OS) data. Fortunately, they offer a Public Sector Geospatial Agreement (PSGA) to public sector organisations such as Transport Focus. This allows organisations in the public sector to benefit from high quality mapping data, free at the point of use. Under this agreement OS were kind enough to supply us with the following data, for use with Transport Focus:

  • Detailed road network data via OS Integrated Transport Network
  • Background maps as raster tile images
  • Output Area data as polygon boundaries

We also used SRN – HAPMS: a definition of the Strategic Road Network used by Highways England, matched to the underlying road network. In addition, we used postcode data from the Office for National Statistics (ONS) National Statistics Postcode Directory (NSPD).

The result:

Transport Focus officially announced the first set of quarterly findings on 7 November 2018 at the Highways UK conference. At the launch, Anthony Smith, Chief Executive of Transport Focus called the results, ""most significant and robust picture ever of driver satisfaction on the motorways and major ‘A’ roads maintained by Highways England.”

Initial results showed that 82% of road users were satisfied with their last journey on the SRN, whilst 93% were satisfied with how safe they felt on Highways England’s roads. Information on permanent road signs scored well at 89% satisfaction, whereas information provided on electronic signage was lower at 83%.

The detail of these results will allow Transport Focus to provide useful, specific advice on where Highways England need to focus their resources to improve the SRN. An ongoing process, Transport Focus aim to survey around 9,000 people each year to provide continuous and timely feedback to Highways England.

You can see the results on the Transport Focus data hub.

"Beacon Dodsworth has been a key part of the successful development of Transport Focus’s Strategic Roads User Survey (SRUS) and its survey of cyclists and pedestrians using Highways England’s roads."

Guy Dangerfield, Head of Strategy

How the survey works:

Screen shot of the survey's first page.
1. Set your journey start location.
Screen shot of the finish location dialogue box.
2. Set your journey finish location.
Screen shot of the mapped route for confirmation.
3. The software shows the most common route between those points on the map and asks the user to confirm if it is correct.
Screen shot of an altered route.
4. If the generated route is wrong, you can click or drag to define the correct one.
Screen shot of the route selection dialogue box.
5. You can also confirm which route you took by selecting the roads used.
Screen shot of the journey confirmation screen.
6. You have a chance to confirm details before being returned to the rest of the survey.

How can we help you?

We have a lot of experience of bringing together journey and location data. Why not see what we can do for you?

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