Automotive Prospex in Use

Prospex - the Car Industries choice

Prospex has been used in the Car industry since 1990.
It is currently working for 8 manufacturers departments, controlling over 20% of the UK market. Prospex is used predominantly in the dealer development, network planning and marketing department, for a variety of planning tasks.

Prospex offers the user many solutions from identifying gaps in their current dealer network to profiling customers to calculate potential sales of any model.You can locate dealers in sales 'hot spots' and optimise your dealer areas using the criteria you choose.

Once your dealer network has been planned, each territory can be analysed to establish trends and determine the reasons behind successes and failures. Industry data such as Parc, SMMT and MVRIS can be imported into Prospex, and fully analysed and compared with other customer data and geodemographic potentials.

Create maps with ease to visualise your dealer territories. You have control over the colour, symbols, text and shading used. Highlight sales hot spots and areas of poor performance. Get a further feel for your territories by analysing your areas demographically, telling you what kind of person lives where and who your potential customers are.

Profile your customers and apply it to new areas to aid targetting for direct mail.
Display any number of catchments together to see how different markets interact, for example how a media catchment fits with a dealer territory.

Vortex the inbuilt Sales Territory Optimisation module can divide your network using the criteria you choose,for example by population numbers, drivetime anlaysis or sales data. It automatically weights the criteria and makes the territories as compact as possible.

Prospex is ideal for dealer media planning and buying.

As the recommended GIS by the Joint Industry
Committee for Regional Press Research (JICREG),
the catchment area of every local and regional paper,
radio and TV station is available within Prospex. Prospex has been tightly integrated with JIC-in-a-Box software which delivers JICREG readership research data.
This means you can visualise your choice of medium for the best coverage for your dealers.

See
Prospex
for further
information.

for further
information

Prospex - the Car Industries choice

	*Prospex* has been used in the Car industry since 1990. It is currently working for 8 manufacturers departments, controlling over 20% of the UK market.	Prospex is used predominantly in the dealer development, network planning and marketing department, for a variety of planning tasks.

		Prospex offers the user many solutions from identifying gaps in their current dealer network to profiling customers to calculate potential sales of any model.You can locate dealers in sales 'hot spots' and optimise your dealer areas using the criteria you choose.



	Once your dealer network has been planned, each territory can be analysed to establish trends and determine the reasons behind successes and failures. Industry data such as Parc, SMMT and MVRIS can be imported into Prospex, and fully analysed and compared with other customer data and geodemographic potentials.

		Create maps with ease to visualise your dealer territories. You have control over the colour, symbols, text and shading used. Highlight sales hot spots and areas of poor performance. Get a further feel for your territories by analysing your areas demographically, telling you what kind of person lives where and *who your potential customers are*.



	Profile your customers and apply it to new areas to aid targetting for direct mail. Display any number of catchments together to see how different markets interact, for example how a media catchment fits with a dealer territory.

		Vortex the inbuilt Sales Territory Optimisation module can divide your network using the criteria you choose,for example by population numbers, drivetime anlaysis or sales data. It automatically weights the criteria and makes the territories as compact as possible.

Prospex is ideal for *dealer media planning and buying*.

	As the recommended GIS by the Joint Industry Committee for Regional Press Research (JICREG), the catchment area of every local and regional paper, radio and TV station is available within Prospex.	Prospex has been tightly integrated with JIC-in-a-Box software which delivers JICREG readership research data. This means you can visualise your choice of medium for the best coverage for your dealers.