Target Group Index (TGI)
TGI cross-tabulation reports help you identify and target relevant potential customers. Beacon Dodsworth resell Target Group Index information when tabulated against the P² People & Places classification. We cross-tabulate information about demographics, media consumption, products, lifestyle, shopping and brand usage against our people classification highlighting your prospects.
Once purchased, your TGI cross tab can be further analysed with P� People & Places classification, for example to show broadband usage, holiday uptake and media habits without incurring any additional costs. Displaying TGI cross-tabs on a map gives an easy-to-read visualisation of the location of your targets. Maps can be created free on P².
Pricing (Minimum order £250):
Geodemographic profile: £100 per cross tab
TGI area report: £80 per cross tab
For more information about the TGI, please contact us.
Other Data Products
Our Street Level Mapping data include multiple formats of road network data.
Our people classification
Find out more about our people classification, P² People & Places here.