| "It is one of the most user friendly mapping systems I have seen." | |||
| Roger Holland, Chief Executive, JICREG | |||
| Prospex - the Media Industries choice | |||
| Combined with JIC-in-a-Box pc readership information system Prospex is ideal for media planning and buying. All paper, radio and TV catchments can be stored in Prospex and displayed on maps, enabling advertisers and agencies to interpret media schedules at a glance. And you can incorporate data easily on retail outlets, customers and competitors - all you need is a postcode. |
|||
| Numerous methods of catchment creation, including drive time analysis, can be combined to provide you with more accurate scheduling. You can view as many catchments as required on a single map overlaying
newspaper circulation areas with an advertisers catchment for example or seeing how a media catchment fits with a dealer territory. |
|||
| You have control over the colour, symbols, text and shading used, and you select the layers of information you want to map - what scale of road network is required? how dense should the place names be? Do you need urban sprawl to highlighted urban areas? And what colour should you fill your catchments with? | |||
| Prospex's unique spreadsheet and presentation design facilities can be re-used with different local markets making it simple to cover the country and see how media interact. | |||
| Add substance to your pitches by producing presentation 'paper' maps, backing up and fully visualising your reports. Design the layout yourself and add titles, keys, charts and scales bars.
Cut and paste your maps into word processing and graphics packages strengthening your case when making reports. |
|||
|
See Prospex for further information.
|
See Map media for new media mapping on the net. |
|
for further information |