| Combined
with JIC-in-a-Box pc readership information system Prospex is ideal for
media planning and buying.
All paper, radio and TV catchments can be stored in Prospex and displayed on maps, enabling advertisers and agencies to interpret media schedules at a glance. And you can incorporate data easily on retail outlets, customers and competitors - all you need is a postcode. Reuseable
spreadsheet & map design
Numerous methods
of catchment creation, including drive time analysis, can be combined to
provide you with more accurate scheduling. You can view as many catchments
as required on a single map overlaying
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A library
of catchments
You have control over the colour, symbols, text and shading used, and you select the layers of information you want to map - what scale of road network is required? how dense should the place names be? Do you need urban sprawl to highlighted urban areas? And what colour should you fill your catchments with? Define
and Combine catchments
Prospex's unique spreadsheet and presentation design facilities can be re-used with different local markets making it simple to cover the country and see how media interact. Flexible
spreadsheet design
Add substance to your pitches by producing presentation 'paper' maps, backing up and fully visualising your reports. Design the layout yourself and add titles, keys, charts and scales bars. Cut and paste your maps into word processing and graphics packages strengthening your case when making reports. Powerful
import facilities
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See how other media planners
use Prospex
MediaVest
Manchester | Mediacom
| Postar
| See
Map media for new media mapping on the net. |