If you would like to use a drive time matrix in your own company, click here or contact us.

The drive time module within Prospex comes in the form of an easy-to-use wizard allowing you to simulate accurate drive times throughout the country. It is compiled using up-to-date digital road networks from Minor Roads to Motorways. It takes into account 19 different speed settings, the kind of area you are driving through as well as the time of day. For example, built up areas decrease the driving time and dual carriageways enable it to drive more quickly.

Road network

The standard use of the wizard is the creation of individual catchments made up of postcode sectors or districts from a given place or postcode location in a specified time. For example a 20 minutes drive time around a store simulating their "core advertising" area, or a 30 minute drive time around a customers address to view their immediate shopping vacinity.

But as well as doing a standard drive the wizard offers you so much more. You can choose to drive from several locations at the same time either simultaneously, generating natural catchments with no overlap or sequentially with overlapping allowed. Creating multiple catchments simultanously is perfect for preparing sales areas from scratch as it models the shortest distance drive for a number of points. Using the sequential overlapping option enables you to create catchment areas of all the outlets in your network, automating a previously time consuming manual process. 

19 different speed settings

The time taken to reach each sector in a drive time can be saved enabling you to colour drive time catchments by driving time bands and road junctions reached can also be viewed on a map.

The drive time wizard is tightly integrated with the JICREG readership software. If you have JIC-in-a-Box installed on your PC you can export your drive time catchment directly into it, to run a readership report on that area. You can then view the drive time catchment with the appropriate newspaper titles overlaid on the map.