Demographic insight and audience mapping for your school
We are location intelligence consultants who help independent schools spend their marketing budget more effectively and identify future audiences for long-term planning. By combining demographic, location, and journey data with our analysis tools and expertise, we save schools money and help them to develop a sustainable admissions strategy.
We have developed specialist mapping and location analysis tools and sourced data specifically to benefit schools like yours. As such, we can undertake analysis on your behalf and provide you with interactive maps to drive your strategic decision making, or give you the tools you need to conduct your own in-house research as often as you need it.
Whether you cater to day students in a local catchment or have a nationwide audience for your boarding school, we can help you to:
Understand your current pupils
Your pupils are your most valuable asset, so invest the time to understand them in order to find more like them. We can help you to find more of your ideal pupils with multi-factor location and journey analysis.
- Plot the location of current pupils’ homes: We can batch geocode your existing pupil postcodes to identify hot spots in your catchment.
- Identify how far pupils are prepared to travel: We use our own proprietary data which calculates sector-to-sector drive times and distances providing a far more accurate assessment of journeys than crow-fly radii.
- Understand the lifestyles of pupils’ families: We provide geodemographic profiling using our own P² People & Places data which can provide a rounded picture of family groups based on their postcode.
Target your marketing spend more effectively
Building on your existing pupil profiles and locations, we can identify hot spots of potential new audiences for your school and present a demographic portrait of the families you could be targeting.
- Build a target catchment: You can either base this on existing pupil travel times, or use our travel time data to project a realistic drive-time catchment around your school.
- Identify geodemographic hot spots to target: Match existing pupil profiles or work from a pen portrait within our UK-wide demographic data to identify new areas to target.
- Use competitor schools to inform your own strategy: See your local competitors in context to identify their audiences and avoid clashes in marketing effort.
Plan capacity for the future
ONS provide the gold standard in population projections that give us insight into future demand for educational institutions in an area. When combined with geodemographic profiling data, this gives us a powerful tool to guide your school’s future strategy.
- See how your local catchment will change: We combine travel time, geodemographic, and ONS population projections to provide realistic demand analysis.
- Plot the changing shape of your intake: Are your core demographics growing or declining within your target areas? We can identify these changes and plot alternative target areas or demographic groups.
- Respond to transport network changes as soon as they happen: Our TimeTravel journey data is regularly updated to account for changes to the road network to continue to provide realistic travel times and distances for your school and pupils.
We’ve been mapping and developing location intelligence tools since 1994, so the range of our experience and services is vast.
Why not get in touch for a complimentary chat to discuss your needs, see how we can help your school to thrive, and get a free quotation.
How can we help you?
We have almost 30 years experience of demographic profiling and location intelligence. Why not see what we can do for you?